Digital Marketing

Futures

Build confidence and skills to apply modern marketing strategies across all industries.

Application Deadline

TBD

Start
Date

October 11, 2023

Course
Length

8

Weekly
Schedule

8 Wednesdays, 10:30AM-1:30PM

Program
Delivery

Live, online instruction

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About This Course

Accelerate your digital marketing career with a digital marketing certification. Build job-ready marketing skills and an understanding of digital marketing strategy, including search engine optimization (SEO), search engine marketing (SEM), organic and paid social media, and email marketing.

This course is delivered by an external partner with multiple intake dates throughout the year. Click here to see upcoming dates for this course and the button above to apply.

This course is in partnership with:

Learning Outcomes

Customer journeys
Content and copywriting
Audience personas
Market research
Google advertising including SEO, SEM, and structured data
Data analytics and reporting
Social media marketing including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok
Influencer marketing
Paid social media advertising
Pixel marketing
Email marketing and drip campaigns

Credentials earned upon completion

Diploma (Bootcamp) or Certificate (Course)

You'll Gain

Career-ready professional skills and certifications.

You'll Need to Have

An internet connection and basic computer skills including; laptop operation and maintenance, video conferencing, MS office as well as some developed skills within the area you’re interested in pursuing.

Job Outlook

Common job titles held are digital marketing specialist, digital marketing coordinator, communications specialist, publicist, and more. There are approximately 22,000 people working in this field in BC, earning between $18.00 and $44.05 an hour. Professional occupations in advertising, marketing, and public relations is expected to grow.